Initialled by MAP Director General, Khalil Hachimi Idrissi, and the Director of the Lalla Asmae Foundation for Deaf Children, El Houssaine Hsini, this partnership contract aims to ensure wide media coverage for the benefit of the NASMAA campaign through a team dedicated to this event.

Under the agreement, MAP, as a media partner, will produce an institutional film on this campaign.

Speaking to MAP news channel (M24), Hsini said that this partnership is of great importance as it will allow media support for the National Cochlear Implantation Program for deaf children.

Initiated in cooperation with the ministry of Solidarity, Social Development, Equality and Family and the ministry of Health as well as National Mutual Aid, this Program will benefit more than 800 children with hearing disabilities, he added.

Created in 1968 by the Lions Club Rabat Dean, the Lalla Asmae Foundation for Deaf Children is a specialized educational institution, chaired by HRH Princess Lalla Asmae. The Foundation welcomes young people aged 2 to 18 with hearing disabilities, to whom it offers education from kindergarten to baccalaureate, as well as technological or professional assistance on the basis of on their personalized project.