Thanks to the geographical proximity, reduced logistics costs and comparative advantages of the Kingdom as well as on the reduction of the environmental footprint of the supply chain, this competitiveness relay would enable the duplication of production management tools, Elalamy told reporters following talks with the European Commissioner for Neighbourhood and Enlargement, Olivér Várhelyi.

On this occasion, the minister called on European industrialists to continue and accelerate their development in Morocco within the framework of new regional value chains, stressing that the Kingdom, whose production fabric has shown agility and remarkable resilience during the Covid crisis, seeks to play a leading role in the establishment of regional value chains at the Euro-Mediterranean level.

"Morocco, which has taken important steps in its energy transition, is resolutely committed to the green transition of its economy, in particular through its industrial recovery plan of which the low-carbon and circular industry constitutes its cornerstone," he added.

This meeting was also an opportunity to welcome the convergences between the strategies of the two parties and to note a concordance of views on the themes that could structure the bilateral partnership in the future and contribute to the efforts of recovery, diversification and economic resilience.

The meeting is part of the continuity of exchanges between Morocco and the EU in order to deepen discussions on the prospects for cooperation within the framework of the European development plan for the southern neighborhood.

Várhelyi is visiting Morocco alongside the European Commissioner for Home Affairs, Ylva Johansson, during which the two commissioners held talks with several senior Moroccan officials.