Held March 8-24 under the slogan "every blood donation can save three lives. We can be heroes", this campaign shows HM the King's will to make blood donation a public health top priority and an element of health security.

 The nationwide initiative seeks to raise public awareness concerning the importance of blood donation, collect a blood bag security stock for a 4 week-consumption (40,000 donations) and increase by 28% the number of donations for 2013.

 Important human means and logistics were mobilized to ensure the success of the 12.5 million dirham-campaign, mainly 37 blood sample teams (185 health professionals), and 46 executives in charge of overseeing and supporting the campaign. Donation operations can take place in 16 regional blood transfusion centers, 13 blood banks and 24 transfusion branches across the Kingdom, in addition to three mobile collection units.

 The regional center for blood transfusion of Fez, worth 6 million dirhams, is meant to meet the growing needs for the different types of labile blood products, notably for the Hassan II university hospital center. It includes a consultation room, a blood sample room, a meeting room and an archives room, in addition to laboratories for production, labeling, quality control, and serology.

 On this occasion, HM the King handed symbolic recognition plates for two main blood donors (over 100 contributions), and two presidents of blood donation associations.