This annual meeting will focus on innovation, strategic development and expertise sharing while highlighting Morocco's role as a dynamic hub for international growth and collaboration, Europcar says in a press release.

The conference serves as a genuine exchange platform between Europcar Mobility Group and its franchisees network, the same source stresses, adding that the objective is clear: strengthen relationships, share the group's strategic orientations, and celebrate the notable achievements of 2024. 

Beyond internal challenges, this event also aims to promote Morocco's excellence, both economically and culturally, positioning Marrakech as an essential destination for business and innovation.

A strategic vision centered on customers and innovation

For this meeting, Europcar reaffirms its commitment to placing customers at the center of all its initiatives.

By focusing on innovation strategies, the company intends to address the challenges of an ever-evolving sector, marked by new consumer expectations and the emergence of sustainable mobility.

This conference will also explore concrete ways to strengthen franchisees competitiveness and align their objectives with the group's global ambitions. 

A tribute to Marrakech and Morocco's dynamism 

For Abdelhamid Bernoussi, Deputy Managing Director of Europcar Morocco, this conference is much more than a simple annual meeting. 

Quoted in the press release, he said that “we are greatly honored to host Europcar Mobility Group's top management, franchisee representatives, and numerous speakers and experts at this conference. This event will be a unique opportunity to exchange innovative ideas, share best practices, and strengthen collaboration within our international network."

"We would like to take this opportunity to highlight the attractiveness and dynamism of Marrakech, as well as Morocco's cultural richness and hospitality. We are convinced that this meeting will help to consolidate our bonds while offering our guests a memorable experience in an exceptional setting," Bernoussi stressed.

The event also highlights Morocco's role as a model of economic development and modernity in Africa. 

Through this conference, Europcar Morocco and its partners aim to contribute to the country's international influence by showcasing its strengths in logistics, events organization and international competitiveness.

A rich program 

For three days, participants will alternate between plenary sessions, interactive workshops, and networking moments. 

Discussions will address diverse topics such as franchisee best practices, technological innovations, and growth opportunities in different markets. 

Participants will also have the opportunity to discover Marrakech's cultural riches and hospitality, thus reinforcing the human and friendly aspect of this meeting.

An event for the future

This conference is intended not only as a professional exchange space but also as a lever to promote international collaboration and support the Kingdom's economic development. 

By bringing together high-level decision-makers in an inspiring setting like Marrakech, Europcar Mobility Group is betting on combining strategic performance and cultural influence, thus confirming its role as a global leader in the mobility sector.

As a reminder, Europcar MARLOC is a Moroccan master franchisee of the Europcar Mobility Group, specializing in vehicle rental and mobility solutions in Morocco. It offers a varied range of cars and utilities adapted to individual needs (Short-Term Rental) and professional requirements (Long-Term Rental & Fleet management).

With over 20 agencies in the kingdom's main cities and a presence in all of Morocco's international airports, Europcar Morocco facilitates travel throughout the country.

In 2023, Europcar MARLOC, operating under the Europcar and Goldcar brands in Morocco, obtained ISO 9001 version 2015 certification for its quality management system. This recognition, delivered by SGS International, covers several areas, including short and medium-term rental, long-term rental, vehicle maintenance and repair, and fleet management. 

This certification demonstrates Europcar MARLOC's commitment to providing high-quality services to its customers.