A princess with a big heart, HRH Princess Lalla Asmae has been involved in social activism from a young age, constantly looking after the well-being of hearing and speech impaired children and undertaking initiatives that contribute to their integration into the social fabric as full-fledged citizens.

In her capacity as President of the Lalla Asmae Foundation for hearing-impaired children and youth, Her Royal Highness is concerned about this vulnerable category, surrounding it with her solicitude and providing invaluable support to this institution, a pioneer in the care of hearing and speech impaired children.

For several decades, the Foundation has been providing specialized education, based on the national primary and secondary school curriculum, to beneficiaries who are entitled to technical support, including digital hearing aids, cochlear implants, and electronic transmission systems that help them adapt and break out of their isolation.

The first class of baccalaureate graduates, from the Foundation, had been able to benefit, from the start of the 2018 academic year, from the partnership agreements signed with the Rabat Faculty of Sciences and the Euro-Mediterranean University of Fez, which made it possible to broaden the fields of access to higher education to these students and to all those who will follow them.

For its part, vocational training was not neglected. Indeed, training in embroidery, weaving, hairdressing and plastic arts are provided by the institution that takes the challenge of introducing its students to specialties integrated into the vocational training centers, under the sector of Crafts.

The unwavering support that HRH Princess Lalla Asmae never ceases to show towards hearing and speech impaired children is a sign of the constant adhesion of Her Royal Highness to the various initiatives of social and charitable nature.

On October 04, 2023, Her Royal Highness and Dominique Ouattara, First Lady of Côte d'Ivoire, President of the Children of Africa Foundation chaired at the Mother and Child Hospital in Abidjan, the launching ceremony of the second phase of the "United, we hear each other better" operation, which aims to restore hearing to disadvantaged African children.

On this occasion, Her Royal Highness Princess Lalla Asmae and Dominique Ouattara chaired the signing ceremony of a cooperation agreement between the Lalla Asmae Foundation and the Children of Africa Foundation. 

On the same day, Dominique Ouattara hosted in Abidjan a luncheon in honor of Her Royal Highness Princess Lalla Asmae, President of the Lalla Asmae Foundation.

On March 06, 2024, Her Royal Highness Princess Lalla Asmae and the First Lady of Côte d'Ivoire, Dominique Ouattara, launched at the maternity ward of the Moulay Youssef Hospital Center, the newborn hearing screening program in the Rabat-Salé-Kenitra region, a program with a continental scope, which aims to diagnose hearing problems in newborns at an early stage, to treat them and help them regain their hearing thanks to cochlear implants and speech therapy, and to promote the exchange of experience and expertise between Moroccan doctors and their colleagues in brotherly and friendly African countries.

HRH Princess Lalla Asmae and Dominique Ouattara inaugurated, on the same day in Rabat, the Lalla Asmae Foundation's Hearing Diagnosis and Rehabilitation Centre.

Then, Her Royal Highness Princess Lalla Asmae chaired, at the Royal Guests Palace in Rabat, a luncheon offered by His Majesty King Mohammed VI, in honor of Côte d'Ivoire’s First Lady, Dominique Ouattara.

On the next day, Her Royal Highness and Dominique Ouattara visited the Lalla Asmae Foundation headquarters in Rabat.

On June 24, 2024 HRH Princess Lalla Asmae chaired the Lalla Asmae Foundation’s graduation ceremony of the 2023-2024 school year.

On February 19, 2024 , on the Very High Instruction of His Majesty King Mohammed VI, may God assist Him, Their Royal Highnesses Princess Lalla Meryem, Princess Lalla Asmae and Princess Lalla Hasnaa, were received for lunch at the Elysée Palace, at the invitation of Mrs. Brigitte Macron.

Cultural and sporting activities are also central to the concerns of Her Royal Highness, who is also Honorary President of the Society for the Protection of Animals and Nature.

With the celebration of HRH Princess Lalla Asmae's birthday, the Moroccan people pay tribute to a highly committed Princess who, through her great kindness and renowned humanism, has left an indelible mark on social action for the benefit of hearing-impaired children.