The theme for this international cultural event, which kicks off this Saturday, is "Youth, Innovation, and Entrepreneurship: Levers for the Development of the African Performing Arts Industries."

To celebrate the occasion, RAM hosted a gala dinner in Abidjan on Friday night. The event was attended by the Ivorian Minister of Culture and Francophonie, representatives from the Moroccan Embassy in Côte d'Ivoire, Royal Air Maroc officials, as well as various notable figures from both Ivorian and Moroccan backgrounds.

During the event, Mohamed Babou, Royal Air Maroc's regional representative in Côte d'Ivoire, highlighted Morocco's Africa-focused policy, driven by the vision of HM King Mohammed VI. He stated, "Our shared ambition, whether as business leaders, entrepreneurs, or artists, is to truly embody the African identity and dream."

Françoise Remarck, the Ivorian Minister of Culture and Francophonie, underscored the strong ties between Morocco and Côte d'Ivoire, emphasizing the fraternal bond between the two nations.

MASA is a biennial international cultural event that serves as a platform for promoting, networking, disseminating, developing, and professionalizing the performing arts.