Speaking in an interview with MAP news agency ahead of this cultural event organized by the WE ART AFRICA//NS association, Ajarraï explained that the festival is in line with the important policy adopted by Morocco towards the African continent at all levels: political, economic and human.

The cultural dimension is of great importance in this context, as it helps to bring the peoples of the continent closer together, enabling each side to get to know the other and explore its imagination and way of writing and expressing itself, he stressed.

FLAM aims to contribute to this rapprochement between the components of the African continent, with its age-old history and many assets, he added, noting that it is an "opportunity to get to know each other better and combat negative stereotypes about the continent.”

In the eyes of the festival's general delegate, writers are well qualified to take on this role, as "through their creations and their imagination, they take us into the world of other cultures, with their differences and their commonalities.”

As for the choice of Marrakech to host this event, Ajarraï replied that there were several reasons for this, including its long history as a city that has seen the cohesion of various human communities over the centuries, including communities originating from sub-Saharan Africa.

The organizers have chosen to hold this festival simultaneously with another African cultural event, to be held in Marrakech on February 8-11, namely the Contemporary African Art Exhibition, thus transforming the city into a major platform and international "agora" for African literature, bringing together dozens of writers, thinkers, artists, designers, journalists and hundreds of book and art lovers from Morocco, Africa and the world.