Constructed with rammed earth over an area of 900 m2, the Pavilion offers visitors an immersive, distinctive, and interactive journey that celebrates Morocco in all its historical, cultural, and economic dimensions. Through this space, the ONMT unveils the various aspects of the Kingdom's culture and authentic heritage while highlighting HM King Mohammed VI's enlightened vision for a more sustainable future and a modern, innovative, and ever-evolving country. It also showcases the country's accomplishments in various fields.

The primary objective of establishing this special Pavilion is to provide visitors with a distinctive experience, allowing them to explore Morocco and gain insights into its comprehensive development journey, the ONMT Director General Adel El Fakir told MAP.

The pavilion offers a genuine exploration of Morocco through three central themes, each designed to evoke specific desires: to discover Morocco, to experience life here, and to invest in the country.

The first theme, "Morocco, a land of confluence," introduces Morocco, emphasizing its unique terrain, history, people, and ancient civilization. The second theme, "Morocco, a land of light," showcases the expertise and way of life of Moroccans across various domains, including architecture, craftsmanship, traditional festivities, and contemporary creations.

The third theme, "Morocco, a land of opportunities," highlights the strengths of the Moroccan economy and the abundant investment prospects it offers.