More than any other area of cooperation, tourism is the sector that contributes the most to bringing people together, allowing mutual knowledge, and creating cultural and human links, said the diplomat at an event held in Sao Paulo by the Moroccan National Office of Tourism (ONMT) part of the "Morocco: Land of Light" promotional campaign.
"The 12 million tourists who visit Morocco every year, including 50,000 Brazilians, discover Morocco as an open and tolerant country and as a nation proud of its thousand-year-old heritage," he said.
"Our ambition is to increase the number of Brazilian tourists visiting Morocco, as well as to promote the destination Brazil among Moroccan tourists," the diplomat stated.
In this line, Adghoghi noted that mobility in both directions is facilitated by the absence of visa requirements for Moroccan and Brazilian nationals, and the daily flights provided by Royal Air Maroc between Casablanca and Sao Paulo, before the pandemic.
Thanks to their multicultural and cosmopolitan identities, Morocco and Brazil have the potential to work towards better reciprocal knowledge and more common cultural initiatives, he concluded.