Speaking at a webinar co-organized by the Moroccan Employers' Association (CGEM) and the Israeli Employers Business Organization (IEBO) on trade and investment opportunities in Morocco, O'Hana highlighted the development that Morocco has undergone over the past two decades to become one of the most attractive investment destinations in the world according to international reports.

The President of the Morocco-Israel Business Council also welcomed the reforms undertaken by the Kingdom under the leadership of HM King Mohammed VI, to promote the macroeconomic framework, citing, in this regard, the significant development of infrastructure such as the doubling of electrical capacity, the expansion of the road network and the construction of major ports.

Morocco, he added, has also succeeded in adopting targeted sectoral policies that have resulted in the development of several sectors such as automotive and aerospace.

Welcoming the dynamic cooperation between Moroccan and Israeli universities, including the partnership signed last month between Mohammed VI Polytechnic University and Ben Gurion University, O'Hana highlighted the effective vocational training programs implemented by Morocco to improve the skills of the local workforce.

For his part, the Vice President of the Council, Yann Assor, shed light on the contribution of the Council benefiting investors and companies in both countries, which, beyond promoting investment, it provides reliable information and technical assistance, gives access to a network of more than 100,000 companies of all sizes that operate in all sectors.

In recent months, the Council has been involved in more than 30 business partnerships between companies from both countries in different sectors, he said.

President of MeM by CGEM, Karim Amor, presented to Israeli investors and companies the macroeconomic aggregates of Morocco, such as the growth rate, the inflation rate, the unemployment rate or the flow of direct investment abroad.

After reviewing the specificities of the Kingdom, its geographical advantages, its trade agreements providing privileged access to a market of more than one billion consumers and the characteristics of its port, airport and road infrastructure, Amor highlighted the investment opportunities in Morocco offered by the national legal framework that protects investors.

Director General of the Moroccan Agency for the Development of Investment and Exports, Youssef El Bari, highlighted the main sectors of Moroccan industry (automotive, aerospace, textiles, pharmaceuticals, food and outsourcing), with the aim of creating a match between Moroccan industrial capacity and Israeli research and development (R&D) and innovation.

Created in March 2021 at the initiative of CGEM and IEBO, the Morocco-Israel Business Council aims to be a concrete and effective platform to support companies in their investments in Morocco or Israel, and to boost trade.