Several organisations, cultural centres, universities and institutes are taking part, including the United Nations Educational, Scientific and Cultural Organisation, Islamic World Educational, Scientific and Cultural Organisation, Arab League Educational, Cultural and Scientific Organisation, Association al Munyia in Marrakech, Shamma Council for Thought and Knowledge, Moroccan Encounter and Storytelling Art School in Marrakech.

Chairman of the Sharjah Institute for Heritage Abdul Aziz Al Musallam stressed that the forum has become an exceptional cultural tradition that is held annually, with relevant events and activities, honouring the icons and torchbearers of popular heritage as they are human treasures, whose knowledge, skills and experiences are worthy of celebration through their life's work and cultural contributions that help to preserve our heritage. 

The forum features seminars, lectures and sessions that review many important approaches to stories, with the participation of a group of experts, researchers and writers from more than 38 countries, including Bahrain, Kingdom of Saudi Arabia, Oman, Kuwait, Iraq, Yemen, Palestine, Syria, Lebanon, Egypt, Tunisia, Algeria, Morocco, Mauritania, the Sudan, Senegal, Kenya, Comoros, India, the Philippines, Kyrgyzstan, Turkey, Bolivia, Italy, Germany, Spain, Dominican Republic, Finland, Chile, Peru, Mexico, Canada, Romania and the UAE.