"While the economic crisis resulting from the Covid-19 pandemic had an unprecedented impact on the international tourism sector, the region of Souss-Massa, historically known for its tourism activity, has managed to partially withstand disruption thanks to the diversified economy," OBG noted.

Conducted in partnership with the Regional Investment Center (CRI) of Souss-Massa, as well as public and private economic operators in the region, this report examines the impact of development programs set up in recent years, such as the Industrial Acceleration Plan.

According to the report, significant investments dedicated to this program have contributed to the modernization of the region, with value added in strategic economic sectors such as agriculture and fisheries but also in new industrial ecosystems, which continue to contribute significantly to regional and national socio-economic development.

The Souss-Massa region, best known internationally through its capital Agadir, is a traditional vacation destination for European tourists. However, beyond tourism and the export of fresh fruit and vegetables, for which the region is also renowned, the industrial potential is boasted by the region.

This region is the first in Morocco to benefit from a regional implementation of the Industrial Acceleration Plan, which gives it the opportunity to become a key industrial hub for the country's development, with a particular focus on value-added processed products.